Marketing Manager
| Company: | First Group |
| Location: | HKG, Hong Kong |
- Identify and drive the visitation and positioning opportunities
in brand position and competitive position, as well as life at home
and home furnishing interest
- Engage the management team, stores, and colleagues in seeking
new business opportunities through fact-based consumer/customer
insights (i.e. business plan processes).
- Develop the market marketing plan and lead its implementation
by setting and achieving the positioning and visitation goals
within existing business and financial frames
- Be in charge of the overall marketing communication in order to
touch the many people’s hearts and minds. This shall occur by
securing: inspiration and creativity in all our marketing
communication solutions, alignment with the IKEA Concept and IKEA
Brand guidelines, efficient and effective use of media, and loyalty
program
- Be in control of the marketing budget, measuring all marketing
metrics, identifying cost efficiencies, and monitoring and
following up on all marketing investments
- Lead and manage the marketing team by ensuring the necessary
resources, processes, and ways of working, and managing and
developing people (competence and succession)
- Closely work with team leaders in various internal team on
market/store level, such as representatives of Public Relations,
Commercial Team, Research Team, and Commercial Activity Team,
etc.
- Demonstrate leadership by example in ways that express the IKEA
values within and outside IKEA operations
- Work on other tasks and projects as assigned that will
contribute to the development of IKEA retail operations (i.e.,
global, country, or local initiatives).
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